Copy of Cadillac Motorsports

To celebrate their 2018 championship-winning season, Cadillac commissioned RACER Studio to create a 16-page native content feature for which I wrote a majority of the content.

In 2019, the International Motor Sports Association (IMSA) celebrates its 50th Anniversary season. In recognition, IMSA retained RACER Studio to create a limited edition, premium coffee table book. As Creative & Editorial Director, I created the overall concept and master layout, then led a team of contributors, photographers, researchers and art director to produce the 216-page book.

Client

IMSA

Produced

August 2018

Role

Creative Director / Copywriter

 

excerpt: